Guide: How to Use Google Trends to Find Content Ideas (Sri Lanka Examples)

How to Use Google Trends to Find Content Ideas for Sri Lankan Businesses

Google Trends is one of the simplest free tools to discover what people are searching for right now. It shows interest over time, related queries and regional interest, which helps Sri Lankan businesses plan content that matches real demand. When used properly, it becomes a core part of any content and SEO strategy.joomlasrilanka​

Why Google Trends Matters for Your Content Strategy

Google Trends tells you whether interest in a topic is rising, stable or declining, not just how popular it is at one moment. This means you can avoid writing about topics that are already fading and focus on ones that are gaining traction.joomlasrilanka​

Benefits for Sri Lankan brands include:

• Spotting seasonal spikes (New Year offers, exam results, cricket, travel seasons).
• Understanding which cities search most for your services (Colombo, Gampaha, Kandy, etc.).
• Finding long‑tail content ideas via “related queries” and “breakout” terms.

Step 1: Set Up the Right Filters

Before looking at topics, you must configure location and time range so the data reflects Sri Lankan searches.

Recommended settings for local research:

• Location: Sri Lanka
• Time range: Past 12 months for general trends, past 90 days for timely news content
• Category: Select relevant categories like Business, Finance, Internet & Telecom when needed
• Search type: Web Search for blogs and SEO, YouTube Search for video ideas

These filters ensure that you’re targeting the same audience you want to attract to your site, rather than global noise.joomlasrilanka​

Step 2: Compare Core Keywords for Your Niche

Start with your main service keywords and compare them to see which topics deserve priority in your content plan. For a web agency, this might include terms like “web design Sri Lanka”, “ecommerce website Sri Lanka” or “SEO services Sri Lanka”.joomlasrilanka​

Useful comparison examples:

• “web design sri lanka” vs “digital marketing sri lanka”
• “online shopping sri lanka” vs “ecommerce sri lanka”
• “hotel booking sri lanka” vs “tour packages sri lanka”

Look for:

• Clear upward trends (topics to prioritise).
• Stable demand (good evergreen content).
• Strong seasonality (plan recurring articles each year).

Step 3: Use “Related Queries” to Find Long‑Tail Ideas

The “related queries” section is where many of your blog topics and landing page ideas will come from. It lists real user phrases connected to your seed term.

Ways to use it:

• Turn top related queries into article titles:
  • “how much does a website cost in sri lanka”
  • “best ecommerce platform for sri lanka”
• Identify “breakout” queries—these are rising fast and can bring fast traffic if you publish early.
• Group similar queries into clusters, then plan pillar pages and supporting posts around each cluster.

This approach helps you avoid guesswork and base your content on actual user behaviour.joomlasrilanka​

Step 4: Check Regional Interest for Local SEO

Google Trends also shows interest by sub‑region. For Sri Lanka, this often surfaces city‑level differences in search behaviour.joomlasrilanka​

Use it to:

• Identify cities where demand is highest (e.g., Colombo vs Gampaha vs Kandy).
• Inform location‑specific landing pages (e.g., “web design company in Gampaha”).
• Decide where to run localised campaigns and create city‑focused case studies.

Step 5: Plan Content Around Seasonal Peaks

Many topics peak at predictable times: school admissions, festival seasons, travel, tax deadlines and sale seasons. Seasonal content written early can capture these spikes.

Ideas:

• “Website redesign checklist before Sinhala and Tamil New Year promotions”
• “Ecommerce marketing ideas for December sale season in Sri Lanka”
• “How to prepare your tourism website before peak season”

Map these peaks on a simple content calendar and schedule posts at least 3–6 weeks before expected interest rises.joomlasrilanka​

Step 6: Turn Insights into an Ongoing Content System

To get the most value from Google Trends, treat it as a regular part of your marketing process rather than a one‑time idea generator.

A simple monthly routine:

1. Review your 3–5 core keywords.
2. Scan related queries for new topics and questions.
3. Add promising ideas to your editorial calendar.
4. Update older posts whose topics are trending again.

If you work with a web design company in Sri Lanka, such as Mobiz International – Web Design Company in Sri Lanka, ask them to align your content plan and landing pages with Google Trends insights so design, SEO and topics work together as a system.joomlasrilanka​

Suggested references (non‑Sri Lankan agency sources)

• Google Trends Help Center – trends.google.com
• Google’s “Year in Search” overview pages
• General SEO blogs discussing keyword research and seasonality