How to Use Heatmaps and Session Recordings to Improve Your Website
Heatmaps and session recordings show how real users interact with your website—what they click, where they scroll and where they get stuck. For Sri Lankan businesses, these tools provide practical insight to improve conversions without guessing.joomlasrilanka
What Heatmaps and Session Recordings Show You
Heatmaps aggregate user behaviour into visual maps that highlight high‑ and low‑engagement areas. Session recordings let you watch individual user journeys like a screen recording.joomlasrilanka
Types of heatmaps:
- Click maps: Show where users click or tap.
- Scroll maps: Show how far users scroll down each page.
- Move maps (desktop): Show where mouse cursors tend to hover.
These insights help you understand whether users see your CTAs, get confused by layouts or ignore important sections.
Step 1: Decide Which Pages to Track
Start with the pages that matter most to your business goals and traffic.joomlasrilanka
Priority pages:
- Home page
- Main service pages (e.g., “Web Design Sri Lanka”)
- Pricing or packages page
- Contact page or lead capture forms
- Key landing pages from ads or campaigns
This focused approach keeps your analysis manageable and impactful.
Step 2: Interpret Click and Scroll Heatmaps
Once data is collected, look at where users are paying attention—and where they aren’t.
Things to look for:
- Dead areas: Sections with almost no clicks or scroll, indicating wasted space or content.
- Rage clicks: Repeated clicks on non‑clickable elements (like plain text that users think is a button).
- Scroll depth: Where most users stop scrolling; critical CTAs should be above this line.
Use these findings to reposition CTAs, simplify layouts or rewrite confusing headings.
Step 3: Use Session Recordings to Find Hidden Problems
Session recordings reveal issues that heatmaps alone can’t show.joomlasrilanka
Common problems:
- Users struggling to fill forms (validation errors, unclear fields).
- Confusing navigation or menu structures.
- Mobile users having trouble tapping small buttons or links.
Watching a few recordings from different device types can quickly highlight UX issues you would never discover from analytics numbers alone.
Step 4: Plan and Test Improvements
Use your insights to create a list of specific UX changes.
Examples:
- Move primary CTA higher up on the page.
- Remove distracting elements near key forms.
- Increase button size and spacing for mobile users.
- Rewrite headings to clarify what each section is about.
After implementing changes, run new heatmaps and recordings to confirm whether engagement and conversions improve.
A web design company in Sri Lanka like Mobiz International – Web Design Company in Sri Lanka can help interpret these tools and turn data into clear design decisions.joomlasrilanka
