Introduction to MAS Holdings: Sri Lanka’s Apparel Powerhouse
Sri Lanka’s apparel sector stands as a cornerstone of the nation’s economy, contributing significantly to exports and employment. At the heart of this industry is MAS Holdings, the country’s largest apparel manufacturer and a global leader in intimate apparel, sportswear, and activewear. Founded in 1987 by three brothers—Mahesh, Amalean, and Sharmini Amalean—MAS has grown from a modest venture into a multinational powerhouse with over 70,000 employees worldwide, of which a substantial portion is based in Sri Lanka. The company produces for iconic brands like Nike, Victoria’s Secret, and Gap, embodying Sri Lanka’s reputation for ethical, high-quality manufacturing.
In the context of Sri Lanka’s apparel industry, which accounts for 39.3% of value added in manufacturing as of 2021, MAS plays a pivotal role in driving innovation and sustainability.[4] As global trade faces headwinds like the recent 30% US tariffs threatening up to $290 million in sector losses, MAS’s strategies highlight the resilience of Sri Lankan apparel.[1][2]
The Legacy and Growth of MAS Holdings in Sri Lanka
MAS Holdings began operations in the coastal city of Mampe, near Colombo, tapping into Sri Lanka’s skilled workforce and strategic location. Today, it operates over 20 manufacturing facilities across the island, including state-of-the-art plants in Biyagama, Thulhiriya, and Katunayake Export Processing Zone. These locations leverage Sri Lanka’s proximity to major shipping routes and a workforce trained in cutting-edge garment production techniques.
The company’s growth mirrors Sri Lanka’s apparel evolution. From traditional tailoring, MAS has pioneered full-package solutions, including design, development, and innovation centers. It employs around 55,000 people in Sri Lanka alone, supporting families in regions like the Western and North Western Provinces. This aligns with the sector’s employment of over 360,000 workers, many benefiting from recent minimum wage revisions in 2024, 2025, and 2026.[5]
MAS’s commitment to local communities is evident in initiatives like skills training programs in rural areas such as Monaragala and Hambantota, fostering economic upliftment while ensuring a steady talent pipeline.
MAS’s Global Footprint with Sri Lankan Roots
- Key Facilities: MAS Linea, the intimate apparel arm, operates in Tiruppur (India) but maintains core R&D in Sri Lanka.
- Innovation Hubs: The Bodyline and Active brands source 80% of their production from Sri Lankan factories.
- Export Contribution: MAS drives a significant share of Sri Lanka’s $5+ billion annual apparel exports, targeting Europe, the US, and emerging markets.
Navigating Challenges: US Tariffs and Sector Resilience
The apparel industry faces a 30% US tariff (down from 44%), potentially costing Sri Lanka $110-290 million in exports, with the US market comprising 40% of garment shipments.[2] Forecasts predict a 10-15% drop in volumes as orders shift to Vietnam and India, risking 11% employment decline and 0.6% GDP impact.[2] Yet, 2025 saw EU and UK exports rise 16.7% and 6.45%, showcasing diversification.[1]
MAS Holdings exemplifies resilience. By expanding into non-US markets and leveraging Free Trade Agreements (FTAs), MAS mitigates risks. The company’s vertical integration—from yarn to finished garments—reduces dependency on volatile imports. In 2025, MAS reported sustained growth through strategic partnerships, aligning with the national $8 billion export target by 2030.[1]
Government Support and Policy Reforms Boosting MAS
Sri Lanka’s government has streamlined FDI approvals from 80 days to two weeks via digital platforms, attracting investors like MAS for expansions.[1] The “Inclusive Threads” initiative, backed by Better Work Sri Lanka and Australia’s DFAT, integrates disabled workers into factories, a model MAS has adopted in its plants.[1] Minimum wage hikes ensure worker welfare, with MAS leading in compliance and above-statutory benefits.
Sustainability and Innovation: MAS’s Competitive Edge
Sri Lanka’s apparel sector, including MAS, is renowned for ethical practices, earning trust from global superbrands.[3] MAS invests heavily in sustainability, achieving carbon-neutral manufacturing in select facilities. Its “Reimagine” program recycles polyester from ocean plastic, resonating with global trends toward circular fashion.
Innovation is key: MAS’s Fabric Innovation Centre in Colombo develops smart textiles with moisture-wicking and antimicrobial properties, catering to sportswear demands. The sports apparel market in Sri Lanka is projected to grow at 5.1% CAGR through 2026, with MAS at the forefront.[7]
- Zero-Waste Initiatives: MAS factories achieve 98% zero-waste, minimizing environmental impact in water-scarce areas like the Dry Zone.
- Renewable Energy: Solar-powered plants in Avissawella reduce carbon footprints by 30%.
- Certifications: LEED Gold-rated buildings and SA8000 social compliance underscore MAS’s leadership.
Empowering Women and Communities
Over 85% of MAS’s Sri Lankan workforce comprises women, many from rural backgrounds. Programs like MAS Women Go Beyond provide leadership training, with hundreds advancing to managerial roles. In culturally rich areas like Kandy and Galle, MAS factories blend with local heritage, hosting Vesak lantern-making workshops that fuse tradition with modern production.
Future Outlook: MAS and Sri Lanka’s Apparel Ambitions
Looking ahead, MAS is poised for growth amid challenges. With policy reforms, sustainability focus, and diversification, the company targets expanded FTAs with India and ASEAN. Investments in automation and AI-driven design will enhance efficiency, countering labor cost pressures.
For Sri Lankan readers, MAS symbolizes national pride: a homegrown success employing thousands, exporting ‘Made in Sri Lanka’ quality worldwide. As the sector eyes $8 billion by 2030, MAS’s story inspires the next generation of apparel innovators in Colombo’s buzzing factories and beyond.[1]
Challenges like global slowdowns persist, with 2026 exports potentially dipping 5%, but MAS’s adaptability—rooted in Sri Lankan ingenuity—ensures a bright path forward.[2]
Conclusion: Why MAS Matters to Sri Lanka
MAS Holdings isn’t just a company; it’s the engine of Sri Lanka’s apparel dreams, blending cultural resilience with global ambition. From coastal factories to international runways, it weaves prosperity into the island’s fabric.
